Smells like money to me...

By Wayne Mulligan, on Thursday, September 15, 2016

Computers have gotten pretty smart over the years, but most folks still believe humans are better at certain tasks.

For example, we’re better at creating art or music, or playing games like chess—essentially, any task that requires creative thinking.

But on February 10th, 1996, IBM proved us wrong.

That’s when its computer, Deep Blue, defeated Garry Kasparov in chess.

Mr. Kasparov is a “Grandmaster” chess player, a rank held by just a handful of people on the planet. He’d never been beaten by anyone before.

Many cheered it as a technology breakthrough, but Kasparov was furious. He accused IBM of cheating.

Today we find ourselves on the verge of a similar technological breakthrough.

But this time, instead of producing sour grapes…

It could produce the sweet smell of profits.

Computers Becoming More Human?

Teaching a computer to play chess might seem like a waste of time, but the engineers responsible for these experiments have bigger aspirations:

Their goal is to teach a computer to think and behave just like a human would.

That’s why scientists trained machines to play chess...

To create art...

And even to write a novel.

If a computer could think like a human, it could make corporations more efficient, diagnose rare diseases, help our armed forces prepare for battle…

The possibilities are endless.

And that’s why a new start-up has us so excited.

Not only is this company building a machine that can mimic two of human’s most important functions…

But it could potentially make investors a lot of money, too.

The Sweet Smell of Profits

The name of the company is Aromyx.

The sensors it builds can taste and smell.  Here’s what they look like:

After placing a drop of liquid or a crumb of food on a sensor, the Aromyx technology reacts just like a human would:

Based on reams of data that it’s collected and processed, the software determines if the taste or smell is pleasing... or completely wretched.

Billion-Dollar Opportunity

This may seem like a trivial science experiment, but the real-world applications of this technology are extensive.

In fact, this technology could lead to billions of dollars in profits for its clients, and for its investors. Let me explain...

Currently, in order for a food, beverage or fragrance company to develop a new product, they need to rely on “human panels.” Basically, they recruit thousands of people to participate in focus groups, and they see how they react to new candy bars, soft drinks or perfumes.

That’s a time-intensive and costly process. In fact, companies spend roughly $37.5 billion every year on these focus groups.

With Aromyx’s technology, on the other hand, these clients could anticipate consumer demand for their products quickly and accurately—and meanwhile, by selling these sensors for $1,200 each, Aromyx can create a money-maker for itself.

But the market for its technology is far bigger than these focus groups…

You see, Aromyx’s technology can also detect the specific ingredients of anything placed on its sensors.

And not only can it identify those ingredients, it can also recommend substitutes for them.

So imagine that you work at Coca-Cola. It’s your job is to find a lower-cost way to produce the company’s famous soft drink, without compromising its taste…

Aromyx’s technology could recommend less expensive flavorings, and it could ensure that your customers won’t notice the difference.

As the CEO of Aromyx recently stated, “If [Coca-Cola] could save just one penny on each can,” that would equate to $6.5 billion in additional profits each year.

The Investment

Aromyx has already raised over $5 million to build its technology.

Based on its progress, it’s now signing a number of big accounts.

But now it needs to commercialize its technology.

To help accomplish that goal, Aromyx is raising an additional $3 million.

Normally, a big venture capital fund would take the entire investment for itself.

But Aromyx is taking advantage of The JOBS Act to raise money from everyday investors like you.

You can learn more about the offering here »

To be clear, this particular deal is only available to accredited investors (at least $1 million in net worth, or $200,000 in annual income).

But stay tuned—because we have a number of exciting deals coming down the pipe that anyone can invest in.

Happy investing.

Please note: Crowdability has no relationship with Aromyx or the platform its raising money through. Crowdability is an independent provider of education, information and research on start-ups and alternative investments.

Best Regards,


Founder
Crowdability.com

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