Making Gardening Ridiculously Easy

Company Information





Middlebury, VT

Seedsheet makes gardening ridiculously easy.

Just go to the company’s website and design a garden from more than eighty organic and non-GMO plants. The seeds for your choices are then put into a patented sheet that, when delivered to you, is placed on top of soil. There’s no digging or organizing required. Simply water the sheet and watch your garden grow.

Seedsheet has generated seven million dollars in total revenue. And the gardening market is valued at fifty-five billion dollars.

When this company was featured on the hit TV show “Shark Tank,” there was a bidding war to invest.

Team Background

Cam MacKugler - Founder & VP of Product

Cam has a background in developing consumer products, and his inventions have been featured in Popular Science, Fast Company, and Fortune.

Prior to starting Seedsheet out of a childhood love of gardening, he was a project manager and graphic designer with Bread Loaf Corporation, an architectural and design business.

He earned a Bachelor’s degree in Architecture from Middlebury College.

Jim Feinson - Board of Directors

Jim is the former President and CEO of Gardener’s Supply, one of the nation’s largest multi-channel sellers of gardening products and accessories. He held this role for more than thirty-two years before becoming an independent consultant and advisor.

He studied at Cornell University and Harvard Business School.

Chris Stroud - Chief Marketing Officer

Chris is an industry leader in consumer marketing. His campaigns have driven more than one billion views and $300 million in direct-to-consumer e-commerce sales.

In addition to his role with Seedsheet, he is a partner at Harmon Brothers, an advertising-consulting agency that helped market notable products like Squatty Potty, Poo-Pourri, and Purple mattresses.

Additionally, he is Vice President of E-commerce Marketing with Cozy Earth, a company selling bedding products.

Chris holds a Bachelor’s degree in Business from Utah Valley University.


$5 million
$1.275 million (25%)
Current Valuation
$15 million Cap / 0% Discount
Min. Investment
Deal Type
Title III
(For all investors)
Offering Type
Finance History
  • $559.98K
  • $660K
Notable Investors
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