Truevana

Truevana is honoring America’s service members by smoothing out one of the most frustrating aspects of military life.

That aspect is relocation, something that 400,000 of the country’s 1.3 million active-duty military members must go through every year. Sure, the government foots the bill, spending $100 billion on relocation services every year. But the members and their families bear the brunt of the logistical responsibility.

This is where Truevana aims to help. It’s created a marketplace designed to streamline the relocation process. It connects service members with essential products and services they need for any move.

Founded by former Green Berets, this company simplifies the moving, housing, and essential services for America’s heroes. And it’s guided by veterans who understand the unique challenges of military life.

Service members simply sign up and provide details of their Permanent Change of Station (PCS) to Truevana. Then, they’ll be connected with companies experienced in assisting service members. Solutions offered include moving household goods, renting a home, and property management.

Once connected, Truevana will let company partners handle all the details, and will be around to offer support, if necessary.

There’s no cost to military members. Truevana generates revenue by charging a monthly membership fee to service providers. And it earns a commission on every completed real-estate transaction.

Truevana has demonstrated its business model at one military base and aims to expand its presence nationwide.

Team Background

Mike McDonald - Co-Founder & CEO

Michael spent more than a dozen years serving as a Green Beret in the U.S. Army Special Forces, giving him a unique perspective in operational planning, government relations, and business strategy.

He earned a Bachelor’s degree in Biological Sciences from Ohio University.

Brent McKendry - Chief Technology Officer

Brent has more than twenty-five years of experience building and running successful startups.

Early in his career, he was a product manager with a video-software company and Stamps.com. He then co-founded FormaLogix, a technology business.

More recently, he co-founded Loansz, a peer-to-peer lending platform. He also co-founded NTERSOL, a financial-technology consulting firm.

Brent holds a Bachelor’s degree from Victoria University of Wellington.

Andrew Vincello - Co-Founder & COO

Like his co-founder Mike, Andrew is a former Green Beret, who served nearly fourteen years in the military.

Most recently, he founded Hypha Collective, a think-tank and advisory firm helping businesses and governments create eco-friendly projects. Before that, he was a park ranger with the National Park Service.

Andrew earned a Bachelor’s degree in Environmental Conservation Studies from the University of New Hampshire and an MBA.

Co-Investors